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MELINDA PATTERSON
Culture Brewing
Co-branded beer can designed for Culture Brewing and Electra Bicycle collaboration.
Illustration
Point-of-sale
Packaging
I designed and illustrated packaging for Culture Brewing's, Blood Orange Hazy Session IPA. This retro-style brew packaging with a hand illustrated font was influenced by Electra's deep rooted history at the beach. I worked closely with both Culture's and Electra's marketing teams to develop a co-branded package that met both companies branding guidelines.
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