Electra Bicycle Brand Campaign

Electra asked for a new online campaign to be used for their spring marketing efforts. I presented several concepts using the tagline, "Find the Fun" and this was the winning design. I used branding guidelines to create this fresh new look with a hand-drawn font, and complimentary color palette to match the current "Electra Blue." Many different sizes of the ads were designed to be used on Electra's website and social media ad campaign.