top of page

Electra Bicycle Ponto Go!

Ponto Go! color palette, moodboards, and production.

Production Design

Color Development


I collaborated with Electra's design team to research color trends, develop moodboards, and choose a color palette for the Ponto Go! bicycle line. Working at Electra, I oversaw paint color sampling for all bicycle collections, provided color feedback, and supplied full tech packs to vendors. The Ponto Go! color, "Cloud" was especially challenging due to it's three-color fade. I communicated directly with overseas vendors, and provided a detailed placement guide to ensure the Ponto Go! fade was painted accurately.

bottom of page